Is your business ready for EMV "Chip Cards"?
Chip cards are credit or debit cards that have sensitive cardholder information embedded in a data chip in the card, While the cards may look the same, the way that the data is accessed to process a payment transaction is very different. Traditional credit cards are swiped through a magstripe reader, or credit card terminal in order to perform a transaction. Chip cards can be swiped too, but have extra security advantages when processed via EMV chip readers instead.
EMV chip cards help prevent in-store fraud and are nearly impossible to counterfeit. EMV technology increases cardholder security and chip card technology is becoming the global standard for both credit and debit card payments.
The Liability Shift Has Passed- October 1, 2015
The liability already happened! Right now, your business is liable for all fraudulent charges when you do not process with EMV technology. Plus you get these key benefits:
1. Reduced risk of fraud
2. Acceptance of foreign cards that require EMV to process transaction
3. Increased awareness of your ability to protect their card data
4. FREE terminals from us that accept EMV, ApplePay, GoogleWallet, AndroidPay and more!
Contact us NOW and ask for your FREE TERMINAL UPGRADE!!
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